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Privacy Policy of Alternate GmbH

Privacy Policy of Alternate GmbH

Status: 02.02.2022

protection of your data

ALTERNATE GmbH takes the protection of your data very seriously. The protection of your data is of the utmost importance to us, which is why compliance with data protection regulations is a matter of course for us.

Below you will find information about the use of data on the www.alternate.de website.

Our data protection principles:

1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is ALTERNATE GmbH, Philipp-Reis-Str. 2-3, 35440 Linden, Germany,

Tel.: 06403 90 50 40, email: kontakt@alternate.de. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

1.3 The person responsible has appointed a data protection officer for this website, who can be reached as follows: “ALTERNATE GmbH Data Protection Department”, Philipp-Reis-Str. 2-3, 35440 Linden, Tel.: 06403 90 50 40, email: datenschutz@alternate.de”

1.4 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser line.

2) Data collection when visiting our website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

Our visited website

Date and time at the time of access

Amount of data sent in bytes

Source/reference from which you came to the page

Browser used

Operating system used

IP address used (if necessary: ​​in anonymous form)

The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​​to an individual extent. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings in your web browser.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies used by us, the processing takes place in accordance with Article 6 Paragraph 1 Letter b GDPR either for the execution of the contract, in accordance with Article 6 Paragraph 1 Letter a GDPR in the event that consent has been given or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit. In some cases, the cookies are used to simplify the ordering process by saving settings (e.g. remembering the content a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies used by us, the processing takes place in accordance with Article 6 Paragraph 1 Letter b GDPR either for the execution of the contract, in accordance with Article 6 Paragraph 1 Letter a GDPR in the event that consent has been given or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we work together with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following paragraphs.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Firefox: https://support.mozilla.org/de/kb/cookies-allow-and-reject

Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en

Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac

Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if cookies are not accepted, the functionality of our website may be restricted.

You can change the cookie preferences you set when you first visited our site here at any time.

4) Contact

When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted once your request has been processed. This is the case if it can be inferred from the circumstances that the facts in question have been finally clarified and provided that there are no legal storage obligations to the contrary.

5) Data processing when opening a customer account and for contract processing

In accordance with Article 6 (1) (b) GDPR, personal data will continue to be collected and processed if you provide it to us to execute a contract or open a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We store and use the data you provide to process the contract. After the contract has been completed or your customer account has been deleted, your data will be blocked with regard to retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to further use of your data or have reserved a legally permitted further use of data on our part became.

6) comment function

As part of the comment function on this website, information about the time the comment was created and the name of the commentator chosen by you will be saved and published on the website in addition to your comment. Furthermore, your IP address will be logged and saved. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content by submitting a comment. We need your e-mail address in order to contact you if a third party should complain that your published content is illegal. The legal basis for the storage of your data is Art. 6 Para. 1 lit.b and f GDPR. We reserve the right to delete comments if they are objected to as illegal by third parties.

As a user, you can subscribe to the follow-up comments. You will receive a confirmation email to ensure that you are the owner of the email address provided (double opt-in procedure). The legal basis for data processing in the case of subscribing to comments is Article 6 (1) (a) GDPR. You can unsubscribe from current comment subscriptions at any time with effect for the future. For more information on how to unsubscribe, please refer to the confirmation e-mail.

7) Use of your data for direct marketing

7.1 Subscribing to our email newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and is used to be able to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving newsletters. We will then send you a confirmation email asking you to click on a link to confirm that you wish to receive the newsletter in the future.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6 (1) (a) GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter is used exclusively for advertising purposes by way of the newsletter.

You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter, or by sending a message to the person responsible mentioned at the beginning, as well as editing the settings directly via our newsletter page.

After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

7.2 Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for goods or services from our range by e-mail that are similar to those you have already purchased. According to Section 7 (3) UWG, we do not have to obtain your separate consent for this. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct advertising in accordance with Article 6 (1) (f) GDPR. If you initially objected to the use of your e-mail address for this purpose, we will not send you an e-mail. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. You only incur transmission costs for this according to the basic tariffs. After receipt of your objection, the use of your e-mail address for advertising purposes will be stopped immediately.

7.3 Postal Advertising

On the basis of our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and – insofar as we have received this additional information from you as part of the contractual relationship – your title, academic degree, your year of birth and your professional, Store the industry or business name in accordance with Art. 6 (1) (f) GDPR and use it to send interesting offers and information about our products by post.

You can object to the storage and use of your data for this purpose at any time by sending a message to the person responsible.

7.4 Merchandise Availability/Price Alert Notification by Email

If we offer a price alert for items in our online shop or the option of informing you by e-mail about the time of availability or the price alert for selected items that are temporarily unavailable, you can use our e-mail notification service Register product availability/ price alert. If you register for our e-mail notification service for product availability/price alert, we will send you a one-time e-mail message about the availability of the item you have selected or the price alert for the item you have selected. The only mandatory information for sending this notification is your e-mail address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send this notification. This means that we will only send you a corresponding notification if you have expressly confirmed to us that you consent to receive such a message. We will then send you a confirmation email asking you to click on a link to confirm that you wish to receive such notification.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6 (1) (a) GDPR. When you register for our e-mail notification service for product availability/price alerts, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to prevent possible misuse of your e-mail address to be able to understand later. The data we collect when you register for our email notification service for product availability/price alerts is used solely for the purpose of informing you about the availability of a specific item or the price alert for a specific item in our online shop. You can unsubscribe from the e-mail notification service for product availability/price alerts at any time by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

8) Data processing for order processing

8.1 Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned bank in accordance with Article 6 Paragraph 1 lit. b GDPR. If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provide when ordering (name, address, e-mail address) in order to inform you within the framework of our legal information obligations in accordance with Art. 6 Para 1 lit. c GDPR via a suitable communication channel (e.g. by post or e-mail) about upcoming updates in the period stipulated by law. Your contact details will be used strictly earmarked for notifications about updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the information in question. In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 If you order age-restricted goods, we ensure that you have reached the legally required minimum age for the goods in question in accordance with the applicable youth protection law. We use an age verification process for this, with which we can verify your personal identification (age check) and, if applicable, to ensure authentication. For this purpose we use the Ident-Check service of DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn.

For the purpose of checking the required minimum age, some of your personal data will be transmitted to the above service provider. This data processing is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our overriding legitimate interests in ensuring an offer that complies with youth protection law and also to comply with the statutory provisions on the protection of minors.

8.3 Disclosure of personal data to shipping service providers

-DHL

If the goods are delivered by the transport service provider DHL (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn), we will give your e-mail address before the goods are delivered for the purpose of coordinating a delivery date or to delivery notification to DHL. The transfer takes place on the basis of our legitimate interest in a high delivery rate in accordance with Article 6 (1) (f) GDPR. You can object to the transfer at any time by sending a message to the person responsible. In the event of an objection, we will only pass on the name of the recipient and the delivery address to DHL for the purpose of delivery in accordance with Article 6 (1) (b) GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or the delivery notification is not possible.

– trans-o-flex

If the goods are delivered by the transport service provider trans-o-flex (trans-o-flex Schnell-lieferdienst GmbH, Hertzstraße 10, 69469 Weinheim), we will give your e-mail address before the goods are delivered for the purpose of coordinating an agreement delivery date or delivery notification to trans-o-flex. The transfer takes place on the basis of our legitimate interest in a high delivery rate in accordance with Article 6 (1) (f) GDPR. You can object to the transfer at any time by sending a message to the person responsible. In the event of an objection, we will only pass on the name of the recipient and the delivery address to trans-o-flex for the purpose of delivery in accordance with Article 6(1)(b) GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with trans-o-flex or the delivery notification in advance.

– DPD

If the goods are delivered by the transport service provider DPD (DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg), we will pass on your e-mail address to DPD before the goods are delivered for the purpose of coordinating a delivery date or notification of delivery. The transfer takes place on the basis of our legitimate interest in a high delivery rate in accordance with Article 6 (1) (f) GDPR. You can object to the transfer at any time by sending a message to the person responsible. In the event of an objection, we will only pass on the name of the recipient and the delivery address to Random for the purpose of delivery in accordance with Article 6 (1) (b) GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date by chance or to announce the delivery in advance.

– Coincidence

If the goods are delivered by the transport service provider Random (Friedrich Random GmbH & Co. KG Internationale Spedition, Robert-Bosch-Breite 11, 37079 Goettingen), we will give your e-mail address before the goods are delivered for the purpose of coordination Delivery date or delivery notification to chance. The transfer takes place on the basis of our legitimate interest in a high delivery rate in accordance with Article 6 (1) (f) GDPR. You can object to the transfer at any time by sending a message to the person responsible. In the event of an objection, we will only pass on the name of the recipient and the delivery address to Random for the purpose of delivery in accordance with Article 6 (1) (b) GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date by chance or to announce the delivery in advance.

– UPS

If the goods are delivered by the transport service provider UPS (United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss), we will provide your e-mail address before the goods are delivered for the purpose of coordinating a delivery date or .for delivery notification to UPS. The transfer takes place on the basis of our legitimate interest in a high delivery rate in accordance with Article 6 (1) (f) GDPR. You can object to the transfer at any time by sending a message to the person responsible. In the event of an objection, we will only pass on the name of the recipient and the delivery address to UPS for the purpose of delivery in accordance with Article 6 (1) (b) GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with UPS or the delivery notification is not possible.

– DACHSER

If the goods are delivered by the transport service provider DACHSER (Dachser Group SE & Co. KG, Thomas-Dachser-Str. 2, 87439 Kempten), we will provide your e-mail address before the goods are delivered for the purpose of coordinating a delivery date or to DACHSER for the delivery notification. The transfer takes place on the basis of our legitimate interest in a high delivery rate in accordance with Article 6 (1) (f) GDPR. You can object to the transfer at any time by sending a message to the person responsible. In the event of an objection, we will only pass on the name of the recipient and the delivery address to DACHSER for the purpose of delivery in accordance with Article 6 (1) (b) GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with DACHSER in advance or to issue a delivery notification.

– GO!

If the goods are delivered by the transport service provider GO! (GO! Express & Logistics (Deutschland) GmbH, Brühler Straße 9, 53119 Bonn), we will give your e-mail address to GO! further. The transfer takes place on the basis of our legitimate interest in a high delivery rate in accordance with Article 6 (1) (f) GDPR. You can object to the transfer at any time by sending a message to the person responsible. In the event of an objection, we will only give GO! the name of the recipient and the delivery address for the purpose of delivery in accordance with Art. further. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with GO! or the delivery notice is not possible.

8.4 Use of payment service providers (payment service providers)

– Apple Pay

If you decide to use the “Apple Pay” payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed using the “Apple Pay” function of your device running iOS, watchOS or macOS by debiting a payment card stored with “Apple Pay”. Apple Pay uses security features built into your device’s hardware and software to protect your transactions. In order to release a payment, it is therefore necessary to enter a code previously defined by you and to verify it using the “Face ID” or “Touch ID” function of your device. For the purpose of payment processing, the information you provide during the ordering process, along with the information about your order, will be sent to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is sent to the payment service provider of the payment card stored in Apple Pay to carry out the payment. The encryption ensures that only the website through which the purchase was made can access the payment details. After payment is made, Apple will send your device account number and a transaction-specific dynamic security code to the originating website to confirm payment success. If personal data is processed in the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Article 6 (1) (b) GDPR. Apple retains anonymized transaction information, including approximate purchase amount, date and time, and whether the transaction was successfully completed. The anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services. When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple’s servers. Apple does not process or store any of this information in a format that personally identifies you. You can disable the ability to use Apple Pay on your Mac in your iPhone’s settings. Go to Wallet & Apple Pay and turn off Allow Payments on Mac. You can find further information on data protection with Apple Pay at the following Internet address: https://support.apple.com/de-de/HT203027

– Pay directly

If you decide to use the paydirekt payment method, the payment will be made via the payment service provider paydirekt GmbH, Hamburger Allee 26-28, 60486 Frankfurt am Main. Your payment data (e.g. payment amount, information on the payee) and your confirmation that the payment data is correct will be collected, processed and sent to your bank submitted. This processing only takes place to the extent that it is actually necessary for the execution of the payment. paydirekt GmbH then authenticates the payment using the authentication procedure stored for you at your bank. Further information about the transfer and processing of your data can be found in the paydirekt data protection declaration, which you can view under the following link: https://www.paydirekt.de/agb/index.html

-Paypal

When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “payment by installments” via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”), further. The transfer takes place in accordance with Art. 6 Paragraph 1 lit. b GDPR and only to the extent that this is necessary for payment processing. PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “payment in installments” via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR on the basis of PayPal’s legitimate interest in determining your solvency. PayPal uses the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. Further data protection information, including information on the credit agencies used, can be found in PayPal’s data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full You can object to this processing of your data at any time by sending a message object to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

– INSTANTLY

If you select the “SOFORT” payment method, payment is processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT”), to whom we pass on the information you provided during the ordering process together with the information about your order in accordance with Art. 6 Paragraph 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of payment processing with the payment service provider SOFORT and only to the extent that it is necessary for this. You can find more information about SOFORT’s data protection regulations at the following Internet address: https://www.klarna.com/sofort/datenschutz.

– Unzer (formerly Heidelpay)

When paying by credit card via Unzer, the payment is processed by the payment service provider Unzer GmbH, Vangerowstraße 18, 69115 Heidelberg (hereinafter “Unzer”), to whom we transmit the data you provided during the ordering process exclusively for the purpose of payment processing in accordance with Art. 6 Para. 1 lit .b GDPR. The data will only be passed on to the extent that it is actually necessary for payment processing. Unzer transmits your data to HUELLEMANN & STRAUSS ONLINESERVICES S.A., 1, Place du Marché, 6755 Grevenmacher, Luxembourg, in order to carry out the payment – insofar as this is necessary – in accordance with Article 6 (1) (b) GDPR.

You can object to this processing of your data at any time by sending a message to the person responsible for data processing or to Unzer. However, Unzer may still be entitled to process your personal data if this is necessary for contractual payment processing.

You can find more information about Unzer’s data protection regulations at the following Internet address: https://www.unzer.com/de/datenschutz/

9) Contacting for Review Reminder

9.1 Own rating reminder (no dispatch by a customer rating system)

We use your e-mail address as a one-time reminder to submit an evaluation of your order for the evaluation system we use. The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in well-founded customer feedback for optimization purposes.

You can revoke this processing at any time by sending a message to the person responsible for data processing.

9.2 Evaluation reminder by eKomi

If we do not send a rating request via our own rating system, we will send your email address to the rating platform eKomi of eKomi Ltd., Markgrafenstraße 11, 10969 Berlin, (www.ekomi.de) so that they can send you a rating reminder by email. You can revoke your consent at any time by sending a message to the person responsible for data processing or to the rating platform.

The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in well-founded customer feedback for optimization purposes.

You can find more information about the data protection regulations of eKomi Ltd. at the following Internet address: https://www.ekomi.de/de/datenschutz/

10) Use of Social Media: Videos

– Use of Youtube videos

This website uses the YouTube embedding function to display and play videos from the provider “Youtube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

The extended data protection mode is used here, which, according to the provider, only initiates the storage of user information when the video(s) is/are played. If the playback of embedded YouTube videos is started, the provider “Youtube” uses cookies to collect information about user behavior. According to information from “Youtube”, these are used, among other things, to collect video statistics, improve user-friendliness and prevent abusive practices. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in accordance with Article 6 (1) (f) GDPR on the basis of Google’s legitimate interests in the display of personalized advertising, market research and/or the needs-based design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

When using YouTube, personal data may also be transmitted to the servers of Google LLC. come in the US. Regardless of whether the embedded videos are played back, a connection to the Google network is established each time this website is accessed, which can trigger further data processing operations without our influence.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. agreed with us, among other things, the validity of the standard contractual clauses of the European Union, so that compliance with the data protection level applicable in the EU is guaranteed.

Further information on data protection at “Youtube” can be found in the YouTube terms of use at https://www.youtube.com/static?template=terms and in Google’s data protection declaration at https://www.google.de/intl/ de/policies/privacy

Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the cookie consent tool provided on the website.

11) Online Marketing

11.1 Use of Google AdWords conversion tracking

This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. In relation to the advertising campaign data, we can determine how successful the individual advertising measures are. We are interested in showing you advertising that is of interest to you, in making our website more interesting for you and in achieving a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not wish to participate in the tracking, you can block this use by deactivating the Google conversion tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with Article 6 (1) (f) GDPR. As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. come in the US.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. agreed with us, among other things, the validity of the standard contractual clauses of the European Union, so that compliance with the data protection level applicable in the EU is guaranteed.

You can find more information about Google’s data protection regulations at the following Internet address: https://www.google.de/policies/privacy/

You can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available under the following link: https://www.google.com/settings/ads/plugin?hl =de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.

Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the “Cookie-Consent-Tool” provided on the website or alternatively follow the option described above to make an objection.

11.2 Use of Affiliate Programs

– AWIN Performance Advertising Network

We participate in the performance advertising network of AWIN AG, Eichhornstraße 3, 10785 Berlin (hereinafter “AWIN”).

As part of its tracking services, AWIN stores cookies on the end devices of users who visit or use its customers’ websites or other online offers (e.g. registering a subscription to a newsletter or placing an online order) to document transactions (e.g. of “sales leads”). These cookies serve the sole purpose of correctly allocating the success of an advertising medium and the corresponding billing within its network.

Only the information about when a specific advertising medium was clicked on by a device is placed in a cookie. An individual sequence of digits, which cannot be assigned to the individual user, is stored in the AWIN tracking cookies, with which the partner program of an advertiser, the publisher, and the time of the user’s action (click or view) are documented. AWIN also collects information about the end device from which a transaction is carried out, e.g. the operating system and the calling browser. If the information also contains personal data, the processing described is based on our legitimate financial interest in processing commission payments with AWIN in accordance with Article 6 (1) (f) GDPR.

If you do not want cookies to be stored in your browser, you can do this by making the appropriate browser settings. You can deactivate the storage of cookies in your browser under Extras/Internet options, restrict it to certain websites or set your browser so that it notifies you as soon as a cookie is sent. Please note, however, that in this case you will have to reckon with a limited presentation of the online offers and limited user guidance. You can also delete cookies at any time. In this case, the information stored therein will be removed from your end device.

Further information on the use of data by AWIN can be found in the company’s data protection declaration: https://www.awin.com/de/ legal As far as legally required, we have your consent to the processing of your data described above in accordance with Art. 6 Para. 1 lit. a DSGVO obtained.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to make an objection.

12) Web Analytics Services

12.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google (Universal) Analytics uses so-called “cookies”, which are text files that are stored on your end device and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there. This can also result in transmission to the servers of Google LLC. come in the US.

This website uses Google (Universal) Analytics exclusively with the “_anonymizeIp()” extension, which ensures that the IP address is anonymized by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server in the USA and shortened there.

In these exceptional cases, this processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage.

The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.

Google Analytics enables a special function, the so-called “demographic characteristics”, to also generate statistics with statements about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and using third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. However, data records collected via “demographic characteristics” cannot be assigned to a specific person.

Details on the processing initiated by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites.

All of the processing described above, in particular the setting of Google Analytics cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR.

Without this consent, Google Analytics will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website.

We have concluded an order processing contract with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.

For the transmission of data from the EU to the USA, Google relies on the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.

Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de

12.2 Matomo (formerly Piwik)

This website uses the web analysis service with bid management from intelliAd Media GmbH, Sendlinger Str. 7, 80331 Munich (“intelliAd”). Due to our legitimate interest in the needs-based design and optimization of this website, pseudonymised usage data is recorded and stored in aggregate form in accordance with Article 6 (1) (f) GDPR and usage profiles are created from this data using pseudonyms. When using intelliAd tracking, cookies are stored locally. Cookies are small text files that are stored locally in the cache of the website visitor’s Internet browser. In order to deactivate data collection and storage of your visitor data for the future, you can obtain an opt-out cookie from intelliAd under the following link, which means that no visitor data from your browser will be collected and stored at intelliAd in the future: https://login .intelliad.de/optout.php

The opt-out cookie is called “intelliadNoTrack” and is set by “intelliAd”.

Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to make an objection.

12.3 Matomo (formerly Piwik)

This website uses the web analysis service software Matomo (www.matomo.org), a service provided by InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, (“Matomo”) on the basis of our legitimate interest in statistical analysis of user behavior for optimization and marketing purposes in accordance with Article 6 (1) (f) GDPR data is collected and stored. Pseudonymised usage profiles can be created and evaluated from this data for the same purpose. Cookies can be used.

Cookies are small text files that are stored locally in the cache of the website visitor’s Internet browser. The cookies enable, among other things, the recognition of the Internet browser. The data collected using Matomo technology (including your pseudonymised IP address) is processed on our servers.

The information generated by the cookie in the pseudonymous user profile is not used to personally identify the visitor to this website and is not combined with personal data about the bearer of the pseudonym.

If you do not agree to the storage and evaluation of this data from your visit, you can object to the storage and use for the future at any time with a mouse click.

In this case, a so-called opt-out cookie is stored in your browser, with the result that Matomo does not collect any session data. Please note that the complete deletion of your cookies means that the opt-out cookie will also be deleted and may have to be reactivated by you.

Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the “Cookie Consent Tool” provided on the website.

12.4 Consentric address matching (formerly Nexellent)

Our website uses the address matching technology of Deutsche Post AG to determine statistical parameters for cross-media media use. Your stored delivery or billing address will be assigned to a so-called micro cell of Deutsche Post Direkt GmbH (Ø 6.6 households) by a commissioned service provider and this code number will be stored in encrypted form with another service provider. The legal basis for this data processing is Art. 6 para. 1 (f) GDPR. In addition, with your consent, cookies are stored on the PC or other device you are using. IP addresses are not stored in the process and are immediately anonymized.

With the help of the cookie it can be recognized that you are visiting a website participating in the measurement. This information is then aggregated on the basis of the already mentioned micro cell of Deutsche Post Direkt GmbH and can therefore no longer be assigned to you personally.

The aim is to first statistically determine the activation performance of physical advertising on a website. In concrete terms, it is about determining how many people who have received a catalog (or other advertising material) have subsequently visited the website of the company in question. At no time are individual users identified by name. Your identity remains protected.

Access to a website or other advertising medium is saved by Deutsche Post Direkt GmbH as a feature of a microcell. This feature can be used by Deutsche Post Direkt GmbH as part of the address services it otherwise offers to select target group segments at microcell level and use them for dialogue marketing campaigns.

You can object to data processing as part of the procedure described under the following link: https://pixel.consentric.de/optout

Please note: Only the cookies you have set can be used to tell that you do not wish to be recorded in the future. If you delete all cookies, this cookie will also be deleted. In this case, we would like to ask you to object to participation in the procedure again.

12.5 Facebook Pixel

On this website, the so-called “visitor action pixel” is provided by Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA or, if you are resident in the EU, Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland integrated. This allows the behavior of users to be tracked after they have seen or clicked on a Facebook ad.

The function of the so-called “visitor action pixel” enables us to recognize, for example, whether an advertisement published on Facebook caused a product to be purchased.

The actions taken on the website can be tracked accordingly by calling up the pixel.

This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes. It also enables us to determine target groups for advertising on Facebook based on website visits and surfing behavior, so-called Facebook ads.

On the basis of this, optimization measures may take place on our part in order to continue to make online marketing attractive for you.

When the website is called up, the pixel is integrated directly by Facebook, so that a cookie can be stored on your end device. If you subsequently log in to Facebook or are already logged in to Facebook, your visit to the website will be noted in your profile.

The data collection allows us to view non-personal data of individual users, so that your anonymity is preserved. On the other hand, this data is stored and processed by Facebook, which makes it possible to draw conclusions about the corresponding user profile and its link. Reference is made here to Facebook’s data usage guidelines for data processing, which can be viewed at: https://www.facebook.com/about/privacy/

If you have not created a profile on Facebook, you are excluded from the named data processing.

Please click on the link below if you wish to deactivate the Facebook “visitor action pixel”: Deactivate Facebook pixel In the event that personal data is transmitted to the USA, Facebook has agreed with us that the standard contractual clauses of the European Union will apply , so that compliance with the data protection level applicable in the EU is guaranteed.

12.4 Twitter Pixel

The so-called “Twitter pixel”, a service provided by Twitter Inc., 1355 Market St, San Francisco, California 94103, USA (Twitter), is integrated into this website.

This allows the behavior of users to be tracked after they have seen or clicked on a Twitter ad.

The function of the so-called “Twitter pixel” enables us to recognize, for example, whether an advertisement published on Twitter caused a product to be purchased.

The actions taken on the website can be tracked accordingly by calling up the pixel.

This process is used to evaluate the effectiveness of Twitter ads for statistical and market research purposes. It also enables us to determine target groups for advertising on Twitter based on website visits and surfing behavior, so-called Twitter ads.

On the basis of this, optimization measures may take place on our part in order to continue to make online marketing attractive for you.

When the website is called up, the pixel is integrated directly by Twitter, so that a cookie can be stored on your end device. If you subsequently log in to Twitter or are already logged in to Twitter, your website visit will be noted in your profile.

The data collection allows us to view non-personal data of individual users, so that your anonymity is preserved. On the other hand, this data is stored and processed by Twitter, which makes it possible to draw conclusions about the corresponding user profile and its link, and Twitter uses the data for its own advertising purposes. Reference is made here to Twitter’s data usage guidelines for data processing, which can be viewed at: https://twitter.com/privacy

We have no influence on the scope and further use of data collected by Twitter through the use of Twitter pixels.

You can object to the collection by Twitter pixels described above and the use of your data to display Twitter ads.

You can make settings regarding which types of advertisements are displayed to you within Twitter on the following Twitter website: https://twitter.com/personalization

You can change your privacy settings and consent on Twitter in the account settings at: https://twitter.com/account/settings.

If you wish to deactivate the Twitter pixel and thus deactivate all cookies that are used to measure reach and for advertising purposes, please click on the following link: Content manager for cookies and tracking

In the “Cookies and tracking” window you can now decide which functions you agree to and which you do not. If you want the Twitter pixel to be disabled, uncheck the Marketing box, then click Confirm selection. You must then delete the cookies that have already been set accordingly.

If you are using a mobile device, you can enable the “Limit Ad Tracking” (iOS) or “Opt out of Ads Personalization” (Android) setting on your device.

If you have not created a profile on Twitter, you are excluded from the named data processing.

The Twitter pixel is used in the interest of optimizing our online offering. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR.

In the event that personal data is transferred to the USA, Twitter has agreed with us that the standard contractual clauses of the European Union will apply, so that compliance with the data protection level applicable in the EU is guaranteed.

12.5 Zoovu

This website uses software technology from Zoovu ATU GmbH, Gumpendorfer Str. 19-21 in AT-1060 Vienna. With Zoovu’s software technology, we are able to control display results optimized for search behavior in certain areas of the product search.

The following data categories are collected and processed by Zoovu:

navigation data

Displayed product recommendations

The completion of an order

Use and behavior in the FAQ area

Software technology performance

Data of the browser, operating system and input device used

Origin of network traffic

The data is collected and processed in order to be able to offer the service itself, to be able to diagnose any errors and make improvements. If personal data is processed in this context, this is done in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in effective marketing.

In addition, if you have given your prior consent for marketing cookies (Art. 6 Para. 1 lit.a DSGVO), a cookie with a validity period of 30 days will be set on your device. This makes it possible that when the page is called up again, data categories that have already been collected can be accessed and content can be optimized based on previous behavior. This is not for your personal identification.

You can permanently deactivate the setting of cookies for advertising specifications by setting your Internet browser so that no more cookies can be stored on your computer in the future or cookies that have already been stored are deleted. However, switching off all cookies can mean that some functions on our website can no longer be executed. In addition, you can call up our content manager for cookies and tracking again at any time and revoke any consent you may have given. Please note, however, that cookies that have already been set remain unaffected and must be deleted manually in your browser.

13) Retargeting/ Remarketing/ Referral Advertising

13.1 Epoq (epoq internet services GmbH)

This website uses software technology from epoq internet services GmbH, Am Rüppurer Schloß 1, 76199 Karlsruhe (“epoq”). With epoq’s software technology, we are able to show you specific and individual product recommendations on the home page, product detail page, shopping cart page or category page. The product recommendations are displayed on the basis of a cookie-based analysis of previous and current click and purchase behavior, but no personal data is stored. In these cases, a cookie is stored on your computer or mobile device in order to collect pseudonymised data about your interests and thus adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. You will be shown advertising that is highly likely to match your product and information interests. If the information collected is personally identifiable, processing is carried out in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in the display of personalized advertising and market research.

You can permanently deactivate the setting of cookies for advertising specifications by setting your Internet browser so that no more cookies can be stored on your computer in the future or cookies that have already been stored are deleted. However, switching off all cookies can mean that some functions on our website can no longer be executed.

Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to make an objection.

13.2 Bing Universal Event Tracking (UET) (Microsoft Corporation)

This website uses Microsoft’s “Bing Ads” conversion tracking technology (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).

For the use of universal event tracking, a tag is stored on every page of our website that interacts with the conversion cookie set by Microsoft Bing Ads.

This interaction makes user behavior on our website traceable and sends the information collected in this way to Microsoft Bing Ads. The purpose of this is that certain predefined goals such as purchases or leads can be statistically recorded and evaluated in order to make the orientation and content of our offers more interest-based. The tags are never used to personally identify users.

If the transmission of information about user behavior to Microsoft Bing Ads includes personal user data, this is done in accordance with Article 6 Paragraph 1 lit users and thus serves to optimize our online offer.

In the event that personal data is transferred to the USA, Microsoft has agreed with us that the standard contractual clauses of the European Union will apply, so that compliance with the data protection level applicable in the EU is guaranteed.

If you do not wish to participate in the tracking, you can object by deactivating the Bing Ads conversion tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics.

Alternatively, you can use the deactivation page for consumers from the EU https://www.youronlinechoices.com/de/praferenzmanagement/ to check whether Microsoft advertising cookies are set in your browser and deactivate them.

You can find more information about Bing’s analysis services on the Bing Ads website: https://help.bingads.microsoft.com/#apex/3/de/53056/2

You can find more information about the data protection regulations of Microsoft Bing Ads at the following Internet address: https://privacy.microsoft.com/de-de/privacystatement

Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to make an objection.

13.3 Pinterest tag conversion tracking

This website uses the “Pinterest Tag” conversion tracking technology from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).

If you have reached our website from a pin on Pinterest, we will set a cookie on your computer that interacts with a “tag” in the form of a JavaScript code from Pinterest that has also been implemented. Cookies are small text files that are stored on your end device. These cookies lose their validity after 180 days and are not used for personal identification.

If the user is redirected from a pin on Pinterest to pages of this website and the cookie has not yet expired, the tag records certain user actions predefined by us and can track them (e.g. completed transactions, leads, search queries on the website, product page views). When executing such an action, your browser sends an HTTP request to the Pinterest server via the Pinterest tag from the cookie, with which certain information about the action (including type of action, time, browser type of the end device) is transmitted. Through this transmission, Pinterest can create statistics about the usage behavior on our website after forwarding from a Pinterest pin, which we use to optimize our offer.

If personal user data is processed, this is done in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical evaluation of the success of product ads on Pinterest and the purchasing behavior of users and thus serves to optimize our online offer.

However, we do not receive any information with which users can be personally identified.

If you do not wish to participate in the tracking, you can object to this by deactivating the Pinterest tag conversion tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics.

Alternatively, you can use the deactivation page for consumers from the EU https://www.youronlinechoices.com/de/praferenzmanagement/ to check whether Microsoft advertising cookies are set in your browser and deactivate them.

You can find more information about Pinterest’s privacy policy at the following Internet address: https://policy.pinterest.com/de/privacy-policy

Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to make an objection.

14) Tools and Miscellaneous

14.1 Google reCAPTCHA

On this website we also use the reCAPTCHA function of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to distinguish whether an entry is made by a natural person or whether it is misused by machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in determining individual personal responsibility on the Internet and avoiding abuse and spam. When using Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. come in the US.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. agreed with us, among other things, the validity of the standard contractual clauses of the European Union, so that compliance with the data protection level applicable in the EU is guaranteed.

Further information on Google reCAPTCHA and Google’s data protection declaration can be found at: https://www.google.com/intl/de/policies/privacy/

Insofar as this is legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR to process your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the above-described option to make an objection.

14.2 Google Customer Reviews (formerly Google Certified Reseller Program)

We work with Google through the Google Customer Reviews program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to collect customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in a Google email survey. If you give your consent in accordance with Article 6(1)(a) GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the shopping experience on our website. The review you submit will then be aggregated with our other reviews and displayed on our Google Customer Reviews logo and on our Merchant Center dashboard. Your rating will also be used for Google seller ratings. As part of the use of Google customer reviews, personal data may also be transmitted to the servers of Google LLC. come in the US.

You can revoke your consent at any time by sending a message to the person responsible for data processing or to Google.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. agreed with us, among other things, the validity of the standard contractual clauses of the European Union, so that compliance with the data protection level applicable in the EU is guaranteed.

Further information on Google’s data protection in connection with the Google customer reviews program can be found under the following link: https://support.google.com/merchants/answer/7188525?hl=de

You can read more information about the data protection of Google seller ratings under this link: https://support.google.com/google-ads/answer/2375474

14.3 Google Maps

On our website we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Maps is a web service for displaying interactive (land) maps to visually display geographic information. Using this service will show you our location and make it easier to get there.

As soon as you call up the sub-pages in which the Google Maps map is integrated, information about your use of our website (e.g. your IP address) is transmitted to the Google server and stored there. This can also result in transmission to the server of Google LLC. come in the US. This takes place regardless of whether Google provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. The collection, storage and evaluation are carried out in accordance with Art. 6 Para. 1 lit.f GDPR on the basis of Google’s legitimate interests in the display of personalized advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, although you must contact Google to exercise this right.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. agreed with us, among other things, the validity of the standard contractual clauses of the European Union, so that compliance with the data protection level applicable in the EU is guaranteed.

If you do not agree to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website cannot then be used.

You can view Google’s terms of use at https://www.google.de/intl/de/policies/terms/regional.html, the additional terms of use for Google Maps can be found at https://www.google.com/intl /de_US/help/terms_maps.html

Detailed information on data protection in connection with the use of Google Maps can be found on the Google website (“Google Privacy Policy”): https://www.google.de/intl/de/policies/privacy/

14.4 Google Web Fonts

This site uses so-called web fonts provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display text and fonts correctly.

For this purpose, the browser you are using must connect to the Google servers, which may also result in the transmission of personal data to the servers of Google LLC. come in the US. This gives Google knowledge that our website was accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offering. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR. If your browser does not support web fonts, a standard font will be used by your computer.

In the event that personal data is transmitted to Google LLC. based in the USA, Google LLC. agreed with us, among other things, the validity of the standard contractual clauses of the European Union, so that compliance with the data protection level applicable in the EU is guaranteed.

You can find more information about Google Web Fonts at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/

14.5 Applications for job postings by email

On our website we advertise currently vacant positions in a separate section, for which interested parties can apply by e-mail to the contact address provided. For more information on the topic of data protection “Applications for job advertisements by e-mail” please refer to our separate data protection information for applicants at https://www.alternate.de/Jobs info box: “Ready for your first step to Alternate?”.

15) Using a live chat system

Userlike (Userlike UG (limited liability))

On this website, technologies from Userlike UG (limited liability), Deisterweg 7, 51109 Cologne, (www.userlike.com) are used to collect anonymous data for the purpose of web analysis and to operate the live chat system, which is used to answer live support Inquiries are served, collected and stored. User profiles can be created from this anonymous data under a pseudonym.

Cookies can be used. Cookies are small text files that are stored locally in the cache of the website visitor’s Internet browser. Cookies enable recognition of the Internet browser. If the information collected in this way has a personal reference, processing is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in effective customer service and the statistical analysis of user behavior for optimization purposes.

The data collected with the Userlike technologies will not be used to personally identify the visitor to this website and will not be combined with personal data about the bearer of the pseudonym without the separate consent of the person concerned. In order to avoid the storage of Userlike cookies, you can set your Internet browser so that no more cookies can be stored on your computer in the future or cookies that have already been stored are deleted. However, switching off all cookies can mean that some functions on our website can no longer be executed. You can object to the collection and storage of data for the purpose of creating a pseudonymised user profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address given in the imprint.

16) Data processing for the ALTERNATE warranty extension

When you purchase the ALTERNATE warranty extension, your personal data, the necessary order data and the serial number of the product in question will be passed on to our partner, SPB Garant GmbH, based in 90579 Langenzenn, for the proper performance of the service.

If necessary, SPB Garant GmbH will transmit this data to the insurance company, the call center (hotline) and possibly the repair company (subcontractor) to be carried out. Any other transfer does not take place.

Information on data protection at SPB Garant GmbH can be found under the following link: https://schadenmeldung.spb-deutschland.de/datenschutz1.html

17) Rights of the data subject

17.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, whereby reference is made to the legal basis given for the respective exercise requirements:

– Right to information according to Art. 15 GDPR;

– Right to rectification according to Art. 16 GDPR;

– Right to erasure according to Art. 17 GDPR;

– Right to restriction of processing in accordance with Art. 18 GDPR;

– Right to information according to Art. 19 GDPR;

– Right to data portability according to Art. 20 GDPR;

– Right to revoke granted consent in accordance with Art. 7 Para. 3 GDPR;

– Right to complain according to Art. 77 GDPR.

17.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF A BALANCING OF INTERESTS IN OUR PREVIOUS LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION WITH EFFECT FOR THE FUTURE. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED. FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPREHENSIVE REASONS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING IS FOR THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS. IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. YOU MAY OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED FOR DIRECT MARKETING PURPOSES.

18) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and – if relevant – also based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of an express consent in accordance with Article 6 Paragraph 1 lit. a GDPR, this data is stored until the person concerned revokes his consent.

If there are statutory retention periods for data that are processed as part of legal or similar obligations on the basis of Article 6 (1) (b) GDPR, this data will be routinely deleted after the retention period has expired, provided that it is no longer required to fulfill or initiate a contract and/or we have no legitimate interest in further storage.

When personal data is processed on the basis of Article 6 (1) (f) GDPR, this data is stored until the data subject exercises his or her right to object in accordance with Article 21 (1) GDPR, unless we have compelling reasons worthy of protection for processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 lit. f GDPR, this data is stored until the data subject exercises his right of objection under Article 21 Paragraph 2 GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

19) Disclaimer for links

Our offer contains links to external third-party websites, the content of which we have no influence on. Therefore we cannot assume any liability for this external content. The respective provider or operator of the pages is always responsible for the content of the linked pages. The linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. However, a permanent control of the content of the linked pages is not reasonable without concrete evidence of an infringement. As soon as we become aware of legal violations, we will remove such links immediately.

20) Security Notice

Please note that data transmission on the Internet (e.g. communication by e-mail) can have security gaps, so that complete data security cannot be guaranteed. We hereby expressly object to the use of the contact details given in the imprint or otherwise on this page for sending unsolicited advertising or other information material.

21) contact

If you have any further questions on the subject of data protection, information or changes, please do not hesitate to contact us at datenschutz@alternate.de.

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